What's My Size?

70-85% of women are wearing the wrong size bra altogether!!

Because of poorly fitting bras, most women don’t look or feel as comfortable as they could. The wrong bra can make you look fat... or totally flat. So why do some women still consider it an indulgence to invest in a good quality bra? More than any other article of lingerie, the right bra can transform your appearance, improve your comfort and change the way you carry yourself. The right bra has the power to transform you!!


How Can You Tell You’re Wearing the Wrong Bra?

  • red painful shoulders
  • indentations or grooves on your shoulders or body with prolonged wear
  • shoulder straps fall or dig in
  • the band either rides up or slides down the back
  • the cups are baggy, gaping, or wrinkly
  • the underwire isn’t flush against your ribcage or is cutting into the underside of your breasts
  • your nipples pop out of the cups, or your breast tissue spill out of the top creating the “double boob” effect
  • the bridge of the bra doesn’t lie flat against your body


3 Steps to a Fabulous Fit

STEP I: Band size -

The starting point - measure your ribcage just below your bust. Bra bands are even so round up to the nearest even number.  Now the complicated part - add 4” to this number, but remember this method doesn’t always work. Treat the size you get as a starting point ONLY. Be prepared to go up or down in band size and recalculate your cup size accordingly to find that perfect fit.  Always try on bras before you buy! Your band should fit snugly and parallel to your bustline. You should be able to fit two fingers under the band with ease. The center gore should be sitting on your sternum. Starting with the loosest hook will allow you to tighten the band as the bra stretches with wear.

STEP II:  Cup size -

Measure around the fullest part of your breast. Then subtract your band size from this number. Use this difference to calculate your cup size. For example, if your bust size measured 1” larger than your band size, you would wear an A cup, 2” larger a B cup, etc.  



Bra sizes vary depending on manufacturers style and fabric. Only go bra shopping when you have plenty of time to spare and try, try, try. It’s not an exact science, it’s about trial and error to get that true fit.

Features of a well fitting bra:

  • feel supportive
  • no red marks and does not rub
  • sits parallel to your bustline and horizontally around your back
  • comfortable underwire that surrounds the entire breast and sits behind the breast tissue and doesn’t create bulges
  • the center front should lie flat against the sternum
  • comfortably fastens on the loosest hook when new


Shopping Tips:  Do’s and Don’ts of Bra Buying

  • Do keep an open mind when choosing a bra
  • Don’t try on bras when you’re premenstrual
  • Do ask for a new fitter if you’re not comfortable with the person helping you
  • Don’t buy a bra out of frustration - remember there’s a bra for every woman, no matter her shape or size
  • Do remember that ‘cutlets’ / bra inserts / can even out any unevenness
  • Don’t blame your breast if the bra doesn’t fit
  • Do choose a store that has a wide selection of bras and trained bra fitters on hand
  • Do wear or bring a thin t-shirt to the store so you can see what each bra looks like under your clothes
  • Do be open-minded about your size.  The proper fit is the most important part.

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